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Improving Sourcing Decisions in NPD Projects: Monetary Quantification of Points of Difference, Journal of Operations Management

Type

Article

Author(s)

Marc Wouters, James Anderson, James Narus, Finn Wynstra

Date Published

2009

Citations

Wouters, Marc, James Anderson, James Narus, and Finn Wynstra. 2009. Improving Sourcing Decisions in NPD Projects: Monetary Quantification of Points of Difference. Journal of Operations Management. 27(1): 64-77.

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