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Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship, Journal of Retailing

Type

Article

Author(s)

Lakshman Krishnamurthi, Purushottam Papatla

Date Published

2003

Citations

Krishnamurthi, Lakshman, and Purushottam Papatla. 2003. Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship. Journal of Retailing. 79(2): 121-135.

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