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Design: A Powerful but Neglected Strategic Tool, Journal of Business Strategy
Abstract
Design is a potent strategic toot that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.
Type
Article
Author(s)
Date Published
1984
Citations
Kotler, Philip. 1984. Design: A Powerful but Neglected Strategic Tool. Journal of Business Strategy.(2): 16-21.
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