Journal of Marketing Research. 12(2): 234-237." />Alice M. Tybout, Gerald Zaltman" />

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance", Journal of Marketing Research

Abstract

Reply to Robert L. Day's comments on the authors' article in the November 1974 issue f the Journal of marketing Research.

Type

Article

Author(s)

Alice M. Tybout, Gerald Zaltman

Date Published

1975

Citations

Tybout, M. Alice, and Gerald Zaltman. 1975. A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance". Journal of Marketing Research. 12(2): 234-237.

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