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A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance", Journal of Marketing Research
Abstract
Reply to Robert L. Day's comments on the authors' article in the November 1974 issue f the Journal of marketing Research.
Type
Article
Author(s)
Alice M. Tybout, Gerald Zaltman
Date Published
1975
Citations
Tybout, Alice M., and Gerald Zaltman. 1975. A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance". Journal of Marketing Research.(2): 234-237.
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