Logo Logo

Direct-to-Consumer Advertising for MIS Arthroplasty

Type

Book Chapter

Author(s)

Jonathan Shaffer, Lakshman Krishnamurthi, Ying Xie

Date Published

2004

Citations

Shaffer, Jonathan, Lakshman Krishnamurthi, and Ying Xie. 2004. Direct-to-Consumer Advertising for MIS Arthroplasty.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more