Logo Logo

Operations Research in Marketing, Harvard Business Review

Abstract

In a small but increasing number of companies the traditional intuitive and judgmental approach to marketing decision making is giving way to advanced mathematical model analysis, which can be most helpful to business managers. This development has led to practical applications in such areas as new products, pricing, advertising, physical distribution, and sales force management.

Type

Article

Author(s)

Philip Kotler

Date Published

1967

Citations

Kotler, Philip. 1967. Operations Research in Marketing. Harvard Business Review. 45(1): 30-188.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more