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An Emotion Specificity Approach to Consumer Decision Making, Motivation and Emotion

Type

Article

Author(s)

Derek D. Rucker, Richard E. Petty

Date Published

2004

Citations

Rucker, D. Derek, and Richard E. Petty. 2004. An Emotion Specificity Approach to Consumer Decision Making. Motivation and Emotion. 28(1): 3-21.

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