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The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements, Journal of Consumer Research

Type

Article

Author(s)

EchoWen Wan, Jiewen Hong, Brian Sternthal

Date Published

2009

Citations

Wan, EchoWen, Jiewen Hong, and Brian Sternthal. 2009. The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements. Journal of Consumer Research. 35: 1026-1038.

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