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Research Details
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements, Journal of Consumer Research
Type
Article
Author(s)
EchoWen Wan, Jiewen Hong, Brian Sternthal
Date Published
2009
Citations
Wan, EchoWen, Jiewen Hong, and Brian Sternthal. 2009. The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements. Journal of Consumer Research.: 1026-1038.
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