The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing)

Type

Article

Author(s)

Alice M. Tybout, Kent Monroe, Bart Weitz

Date Published

1988

Citations

Tybout, M. Alice, Kent Monroe, and Bart Weitz. 1988. The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing).

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