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From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications, Journal of Marketing Research

Type

Article

Author(s)

David DuBois, Derek D. Rucker, Zakary Tormala

Date Published

2011

Citations

DuBois, David, Derek D. Rucker, and Zakary Tormala. 2011. From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications. Journal of Marketing Research.: 1020-1032.

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