Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Abstract

Book is based on interviews with companies that show corporate social responsibility. Distinctions are made among different forms of corporate giving to good causes. Lessons are drawn for running and efficient and effective corporate social responsibility program.

Type

Book

Author(s)

Philip Kotler, Nancy Lee

Date Published

2005

Citations

Kotler, Philip, and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.

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