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Research Details
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Abstract
Book is based on interviews with companies that show corporate social responsibility. Distinctions are made among different forms of corporate giving to good causes. Lessons are drawn for running and efficient and effective corporate social responsibility program.
Type
Book
Author(s)
Philip Kotler, Nancy Lee
Date Published
2005
Citations
Kotler, Philip, and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.
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