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Broadening the concept of consumer behavior

Abstract

Describes the evolution of a broadened concept of consumer behavior. Eras of segregation, comparativism and integration; Derivation and application of consumer behavior knowledge in nontraditional settings; Purchase and consumption related activities of consumers engaging in the exchange process.

Type

Article

Author(s)

Gerald Zaltman, Brian Sternthal

Date Published

1974

Citations

Zaltman, Gerald, and Brian Sternthal. 1974. Broadening the concept of consumer behavior.

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