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Research Details
Broadening the concept of consumer behavior
Abstract
Describes the evolution of a broadened concept of consumer behavior. Eras of segregation, comparativism and integration; Derivation and application of consumer behavior knowledge in nontraditional settings; Purchase and consumption related activities of consumers engaging in the exchange process.
Type
Article
Author(s)
Gerald Zaltman, Brian Sternthal
Date Published
1974
Citations
Zaltman, Gerald, and Brian Sternthal. 1974. Broadening the concept of consumer behavior.
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