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Integer Programming Models for Sales Territory Alignment to Maximize Profit, Journal of Marketing Research

Abstract

A recent article described a mathematical programming model and heuristic solution procedure to realign sales territories. This report presents two linear integer programming models for sales territory alignment to maximize profit. Emphasis is placed on the development of models which are easy to implement.

Type

Article

Author(s)

Andris Zoltners

Date Published

1976

Citations

Zoltners, Andris. 1976. Integer Programming Models for Sales Territory Alignment to Maximize Profit. Journal of Marketing Research. 13(4): 426-430.

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