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A New Test of Attribute Significance for Nonparametric Conjoint Models, Korean Journal of Marketing

Type

Article

Author(s)

Minhi Hahn, Lakshman Krishnamurthi, Hyunmo Kang, Jin-Sok Hyun, Sang-June Park, Yong J. Hyun

Date Published

2008

Citations

Hahn, Minhi, Lakshman Krishnamurthi, Hyunmo Kang, Jin-Sok Hyun, Sang-June Park, and Yong J. Hyun. 2008. A New Test of Attribute Significance for Nonparametric Conjoint Models. Korean Journal of Marketing.

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