Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising, Quantitative Marketing and Economics

Type

Article

Author(s)

Anna Tuchman, Harikesh S Nair, Pedro Gardete

Date Published

2017

Citations

Tuchman, Anna, Harikesh S Nair, and Pedro Gardete. 2017. Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising. Quantitative Marketing and Economics.

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