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Did You Hear? Consumer Tune into Multimedia Marketing, Marketing Health Services

Type

Article

Author(s)

Dawn Iacobucci, Bobby Calder, Edward Malthouse, Adam Duhachek

Date Published

2002

Citations

Iacobucci, Dawn, Bobby Calder, Edward Malthouse, and Adam Duhachek. 2002. Did You Hear? Consumer Tune into Multimedia Marketing. Marketing Health Services.

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