Logo Logo

Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective, Personality and Social Psychology Bulletin

Type

Article

Author(s)

Joshua Clarkson, Zakary Tormala, Derek D. Rucker

Date Published

2011

Citations

Clarkson, Joshua, Zakary Tormala, and Derek D. Rucker. 2011. Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective. Personality and Social Psychology Bulletin.(37): 1415-1427.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more