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Research Details
The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending, Financial Times
Type
Article
Author(s)
Brian Sternthal, Alice M. Tybout
Date Published
1998
Citations
Sternthal, Brian, and Alice M. Tybout. 1998. The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending. Financial Times.
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