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New Dimension in Consumer Analysis, Harvard Business Review

Abstract

The article mentions consumer analysis and decision making in marketing that is based on the evaluation of consumption systems. Consumption systems provide information about consumers' purchasing behavior and product use, as well as insight into the marketability of related products and the interrelated subsystems in the total consumption system. Topics include the examples of a home laundry system which analyzes the steps used in laundering clothes from a consumption system perspective, an analysis of the total gardening consumption system, advertising strategy, selling, and pricing policy.

Type

Article

Author(s)

Sidney Levy

Date Published

1963

Citations

Levy, Sidney. 1963. New Dimension in Consumer Analysis. Harvard Business Review. 41(6): 129-140.

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