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Research Details
Turbo-Marketing Through Time Compression, Journal of Business Strategy
Abstract
Presents guide questions concerning the suitability of turbo marketing approach to a company. Presence of large and attractive time-sensitive market; Feasibility of a company to shorten cycle time; Principles to reduce cycle time; Costs of following a turbo marketing strategy.
Type
Article
Author(s)
Date Published
1991
Citations
Kotler, Philip. 1991. Turbo-Marketing Through Time Compression. Journal of Business Strategy.(5): 24-29.
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