What Kind of Corporate Objectives, Journal of Marketing

Abstract

The article presents information about different kinds of corporate objectives, focusing on overriding or "broader" corporate objectives as opposed to sub-objectives used to accomplish a larger objective. Conflicting or mismanaged corporate objectives can lead to the suboptimization of company resources and the author advocates the presence of a governing objective to increase the efficiency of corporate problem-solving. Categories of objectives discussed include the utilization of resources, production concerns, and personnel management.

Type

Article

Author(s)

Sidney Levy

Date Published

1966

Citations

Levy, Sidney. 1966. What Kind of Corporate Objectives. Journal of Marketing. 30(4): 53-58.

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