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The New CMO: Leading Change from the Inside Out and the Outside In, Forbes
Abstract
Increasingly, chief marketing officers are charged with transforming the a corporation's culture. This is generally approached as an internal change process. In this article, we explore the experience of Jim Stengel, former CMO of P&G, and how he combined internal and external change to transform the culture at P&G.
Type
Article
Author(s)
Date Published
2015
Citations
Carpenter, Gregory. 2015. The New CMO: Leading Change from the Inside Out and the Outside In. Forbes.
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