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Why the Highest Price Isn't the Best Price, MIT Sloan Management Review

Type

Article

Author(s)

James Anderson, Marc Wouters, Wouter van Rossum

Date Published

2010

Citations

Anderson, James, Marc Wouters, and Wouter van Rossum. 2010. Why the Highest Price Isn't the Best Price. MIT Sloan Management Review. 51(2): 69-76.

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