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WalMart's Impact on Supplier Profits, Journal of Marketing Research

Type

Article

Author(s)

Qingyi Huang, Vincent Nijs, Karsten Hansen, Eric T. Anderson

Date Published

2012

Citations

Huang, Qingyi, Vincent Nijs, Karsten Hansen, and Eric T. Anderson. 2012. WalMart's Impact on Supplier Profits. Journal of Marketing Research.(4): 131-143.

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