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Research Details
WalMart's Impact on Supplier Profits, Journal of Marketing Research
Type
Article
Author(s)
Qingyi Huang, Vincent Nijs, Karsten Hansen, Eric T. Anderson
Date Published
2012
Citations
Huang, Qingyi, Vincent Nijs, Karsten Hansen, and Eric T. Anderson. 2012. WalMart's Impact on Supplier Profits. Journal of Marketing Research.(4): 131-143.
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