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Research Details
How Marketers Can Respond to Recession and Turbulence, Journal of Consumer Behavior
Type
Article
Author(s)
Philip Kotler, John A Caslione
Date Published
2009
Citations
Kotler, Philip, and John A Caslione. 2009. How Marketers Can Respond to Recession and Turbulence. Journal of Consumer Behavior.: 187-191.
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