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How Marketers Can Respond to Recession and Turbulence, Journal of Consumer Behavior

Type

Article

Author(s)

Philip Kotler, John A Caslione

Date Published

2009

Citations

Kotler, Philip, and John A Caslione. 2009. How Marketers Can Respond to Recession and Turbulence. Journal of Consumer Behavior. 8: 187-191.

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