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How Can a Place Correct a Negative Image?, Place Branding

Abstract

Proposes and analyzes different approaches to correcting a negative image of a place

Type

Article

Author(s)

David Gertner, Philip Kotler

Date Published

2005

Citations

Gertner, David, and Philip Kotler. 2005. How Can a Place Correct a Negative Image?. Place Branding. 1(1): 50-57.

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