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Research Details
How Can a Place Correct a Negative Image?, Place Branding
Abstract
Proposes and analyzes different approaches to correcting a negative image of a place
Type
Article
Author(s)
David Gertner, Philip Kotler
Date Published
2005
Citations
Gertner, David, and Philip Kotler. 2005. How Can a Place Correct a Negative Image?. Place Branding.(1): 50-57.
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