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Research Details
Marketing Warfare in the 1980s, Journal of Business Strategy
Abstract
Explores how military strategy ideas can help business firms formulate effective marketing strategies for the 1980s. Increase in marketing competition; Competitor-centered strategies; Application of military warfare idea to business competition.
Type
Article
Author(s)
Date Published
1981
Citations
Kotler, Philip. 1981. Marketing Warfare in the 1980s. Journal of Business Strategy. 1(3): 30-41.
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