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Research Details
TiVo Segmentation Analytics
Abstract
ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo’s marketing strategy.
Type
Case
Author(s)
Moran Cerf
Date Published
01/25/2016
Citations
Cerf, Moran. TiVo Segmentation Analytics. Case 5-414-753 (KEL932).
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