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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,, Journal of Marketing Research

Type

Article

Author(s)

Eric T. Anderson, Duncan Simester

Date Published

2013

Citations

Anderson, T. Eric, and Duncan Simester. 2013. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,. Journal of Marketing Research. 50(4): 489-504.

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