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Research Details
Path Analysis of Buyer Behavior Under Conditions of Crowding, Journal of Marketing Research
Abstract
By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived crowding systematically affects shopping behavior and consumers' feelings about retail outlets and shopping trips.
Type
Article
Author(s)
Date Published
1980
Citations
Anderson, James. 1980. Path Analysis of Buyer Behavior Under Conditions of Crowding. Journal of Marketing Research.(1): 45-52.
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