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A Statistical Evaluation of Transit Promotion, Journal of Marketing Research
Abstract
If advertising by public transportation companies is to be useful, an effective method of advertising evaluation must be available. This paper presents such a method, based on a mathematical modeling approach, and the results of its application to a transit advertising campaign.
Type
Article
Author(s)
Date Published
1970
Citations
Blattberg, Robert. 1970. A Statistical Evaluation of Transit Promotion. Journal of Marketing Research.(3): 293-299.
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