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Research Details
How Price Affects Returns: The Perceived Value and Incremental Customer Effects
Type
Working Paper
Author(s)
Eric T. Anderson, Karsten Hansen, Duncan Simester, Leigh Wang
Date Published
2006
Citations
Anderson, Eric T., Karsten Hansen, Duncan Simester, and Leigh Wang. 2006. How Price Affects Returns: The Perceived Value and Incremental Customer Effects.
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