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How Price Affects Returns: The Perceived Value and Incremental Customer Effects

Type

Working Paper

Author(s)

Eric T. Anderson, Karsten Hansen, Duncan Simester, Leigh Wang

Date Published

2006

Citations

Anderson, T. Eric, Karsten Hansen, Duncan Simester, and Leigh Wang. 2006. How Price Affects Returns: The Perceived Value and Incremental Customer Effects.

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