Logo Logo

Shopping With Charles Peirce: From Sign Meaning To Sign Degeneracy in the Marketplace

Abstract

The American philosopher Charles Sanders Peirce helped found the discipline of semiotics, which focuses on the study of signs and meaning. Consumer researchers have applied some of Peirce's frameworks but not others. This chapter introduces readers to the foundations of Peirce's semiotic principles, including to some concepts that have not been widely applied in consumer research.

Type

Book Chapter

Author(s)

Kent Grayson

Date Published

2018

Citations

Grayson, Kent. 2018. Shopping With Charles Peirce: From Sign Meaning To Sign Degeneracy in the Marketplace.: 167-176.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more