Logo Logo

The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus, Journal of Personality and Social Psychology

Abstract

Regulatory focus theory distinguishes between self-regulatory processes that focus upon promotion and prevention strategies for goal pursuit. Five studies provide support for the hypothesis that these strategies differ for individuals with distinct self-construals. Specifically, individuals with a dominant independent self-construal were predicted to place more emphasis on promotion focused information, and those with a dominant interdependent self-construal on prevention focused information. Support for this hypothesis was obtained for participants who scored high versus low on the Independence-Interdependence scale, participants who were presented with an independent versus interdependent situation, and participants from a western versus eastern culture. The influence of interdependence on regulatory focus was observed in both importance ratings of information and affective responses consistent with promotion or prevention focus.

Type

Article

Author(s)

Angela Y. Lee, Jennifer L Aaker, Wendi Gardner

Date Published

2000

Citations

Lee, Y. Angela, Jennifer L Aaker, and Wendi Gardner. 2000. The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus. Journal of Personality and Social Psychology. 78(6): 1122-1134.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more