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Ad Repetition in a Cluttered Environment: The Influence of Type of Processing., Psychology & Marketing

Type

Article

Author(s)

Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal

Date Published

1999

Citations

Malaviya, Prashant, Joan Meyers-Levy, and Brian Sternthal. 1999. Ad Repetition in a Cluttered Environment: The Influence of Type of Processing.. Psychology & Marketing. 16(2): 99-118.

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