Target Stores: Strategic Brand Alliance Exercise
This exercise asks students to develop criteria that Target Stores should use in evaluating strategic brand alliances to support its positioning as a store where you can “Expect More. Pay Less.” Students are then charged with proposing a new strategic partner for Target that meets the criteria they identify. Background information about the Target “guest” and past strategic alliance is provided.
Tybout, M. Alice. Target Stores: Strategic Brand Alliance Exercise. Case 5-407-750 (KEL314).