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Target Stores: Strategic Brand Alliance Exercise

Abstract

This exercise asks students to develop criteria that Target Stores should use in evaluating strategic brand alliances to support its positioning as a store where you can “Expect More. Pay Less.” Students are then charged with proposing a new strategic partner for Target that meets the criteria they identify. Background information about the Target “guest” and past strategic alliance is provided.

Type

Case

Author(s)

Alice M. Tybout

Date Published

Citations

Tybout, M. Alice. Target Stores: Strategic Brand Alliance Exercise. Case 5-407-750 (KEL314).

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