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Age differences in information processing, Journal of Marketing Research

Abstract

Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals' sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.

Type

Article

Author(s)

Lynn W. Phillips, Brian Sternthal

Date Published

1977

Citations

Phillips, W. Lynn, and Brian Sternthal. 1977. Age differences in information processing. Journal of Marketing Research. 14(4): 449-457.

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