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Research Details
Age differences in information processing, Journal of Marketing Research
Abstract
Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals' sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.
Type
Article
Author(s)
Lynn W. Phillips, Brian Sternthal
Date Published
1977
Citations
Phillips, Lynn W., and Brian Sternthal. 1977. Age differences in information processing. Journal of Marketing Research.(4): 449-457.