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Interpersonal influence on consumer behavior: an attribution theory approach, Journal of Consumer Research
Abstract
Attribution theory is used to develop a new approach to interpersonal influence. As a first step in investigating this approach, an experiment explores how people infer personal dispositions from observing a consumer's behavior. The results illustrate the-value of the attribution approach but suggest the need for extending existing attribution theory.
Type
Article
Author(s)
Date Published
1977
Citations
Calder, Bobby. 1977. Interpersonal influence on consumer behavior: an attribution theory approach. Journal of Consumer Research.(1): 29-38.
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