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The Mother of All (Pricing) Battles: The 1992 Airline Price War

Abstract

This case provides a narrative description of the price war in the U.S. airline industry that broke out in the Spring of 1992. The case can be used in competitive strategy or microeconomics classes to explore the root causes of price wars.

Type

Case

Author(s)

David Besanko

Date Published

Citations

Besanko, David. The Mother of All (Pricing) Battles: The 1992 Airline Price War. Case 5-204-250 (KEL006).

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