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The Mother of All (Pricing) Battles: The 1992 Airline Price War
Abstract
This case provides a narrative description of the price war in the U.S. airline industry that broke out in the Spring of 1992. The case can be used in competitive strategy or microeconomics classes to explore the root causes of price wars.
Type
Case
Author(s)
Date Published
01/01/2002
Citations
Besanko, David. The Mother of All (Pricing) Battles: The 1992 Airline Price War. Case 5-204-250 (KEL006).
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