Research Details

Abstract

This book aims to help citizens, businesses, governments and nonprofits to make more socially responsible decisions. The standard should be: which course of action does the most to advance the Common Good, namely deliver “the greatest good to the greatest number." Major successful social movements – women’s rights, labor rights, gay rights – all sought to advance the Common Good. Reformers - Mahatma Gandhi, Martin Luther King, Susan B. Anthony, Rachel Carson, Nelson Mandela, as well as several Presidents including Theodore Roosevelt, Franklin Roosevelt, and Lyndon B. Johnson - have used a variety of potent change tools - educating, discussing, debating, organizing, lobbying, legislating, voting, and protest tactics – to improve the lives of people. This book will help citizens, businesses, government agencies, and nonprofits in their efforts to improve living conditions and the lives of citizens.

Type

Book

Author(s)

Philip Kotler

Date Published

2019

Citations

Kotler, Philip. 2019. Advancing the Common Good: Strategies for Businesses, Governments, Nonprofits.