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The Customer Centricity Culture: Drivers For Sustainable Profitability, Journal of Cost Management

Abstract

While keeping up with customer value migration is important, it is perhaps only one of the multiple steps that an organization must take in order to achieve sustained superior performance.

Type

Article

Author(s)

Bala Balachandran

Date Published

2007

Citations

Balachandran, Bala. 2007. The Customer Centricity Culture: Drivers For Sustainable Profitability. Journal of Cost Management. 21(6): 12-19.

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