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Research Details
The Customer Centricity Culture: Drivers For Sustainable Profitability, Journal of Cost Management
Abstract
While keeping up with customer value migration is important, it is perhaps only one of the multiple steps that an organization must take in order to achieve sustained superior performance.
Type
Article
Author(s)
Bala Balachandran
Date Published
2007
Citations
Balachandran, Bala. 2007. The Customer Centricity Culture: Drivers For Sustainable Profitability. Journal of Cost Management.(6): 12-19.
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