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Architect & Artist, Kellogg Markets and Customers Initiative

Abstract

Piercing silos and leading cultural change, as Jim Stengel did for seven years as CMO at Procter & Gamble, is now "a huge piece" of this demanding new dual role for CMOs.

Type

Article

Author(s)

Gregory Carpenter, Thomas Hayes

Date Published

2017

Citations

Carpenter, Gregory, and Thomas Hayes. 2017. Architect & Artist. Kellogg Markets and Customers Initiative.

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