A1 Steak Sauce: Lawry's Defense
In this case, Chuck Smith, senior brand manager of A1 Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine if A1 should defend its business, and if so, what A1 should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.
Calkins, Timothy. A1 Steak Sauce: Lawry's Defense. Case 5-104-045 (KEL010).