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Research Details

Consumer and Managerial Goals in Assortment Choice and Design, Marketing Letters

Type

Article

Author(s)

Alexander Chernev, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, Klaus Wertenbroch

Date Published

2014

Citations

Chernev, Alexander, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, and Klaus Wertenbroch. 2014. Consumer and Managerial Goals in Assortment Choice and Design. Marketing Letters.

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