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Research Details
Conceptualizing and Measuring Magazine Experiences and Readership, Worldwide Readership Research Symposia
Type
Article
Author(s)
Edward Malthouse, Bobby Calder, Wayne Eadie
Date Published
2003
Citations
Malthouse, Edward, Bobby Calder, and Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership. Worldwide Readership Research Symposia.: 285-306.
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