Logo Logo

Conceptualizing and Measuring Magazine Experiences and Readership, Worldwide Readership Research Symposia

Type

Article

Author(s)

Edward Malthouse, Bobby Calder, Wayne Eadie

Date Published

2003

Citations

Malthouse, Edward, Bobby Calder, and Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership. Worldwide Readership Research Symposia. 11: 285-306.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more