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Dyadic Business Relationships Within a Business Network Context, Journal of Marketing

Abstract

In business-to-business settings, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships lake place. The authors provide a means for understanding the connectedness of these relationships. They then conduct a substantive validity assessment to furnish some empirical support that the constructs they propose are sufficiently well delineated and to generate some suggested measures for them. They conclude with a prospectus for research on business relationships within business networks.

Type

Article

Author(s)

James Anderson

Date Published

1994

Citations

Anderson, James. 1994. Dyadic Business Relationships Within a Business Network Context. Journal of Marketing. 58(4): 1-15.

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