Take Action
Home | Faculty & Research Overview | Research
Research Details
Blue Apron: Innovation in Advertising
Abstract
The meal-kit delivery company Blue Apron in 2019 dominated the subscription-box market and wanted to keep its lead by creating cutting-edge advertising that would generate excitement and grow the business. The digital marketing team was tasked by the company's CMO with producing a technologically fresh option within a tight deadline. The team had to decide whether taking advantage of Alexa, TikTok, or Apple AR Kit 2 would be the best way to move Blue Apron forward.
Type
Case
Author(s)
Date Published
02/17/2020
Citations
McTigue, Kevin. Blue Apron: Innovation in Advertising. Case 5-120-006.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more