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Compromise and attraction effects under prevention and promotion motivations, Journal of Consumer Research

Type

Article

Author(s)

Mehdi Mourali, Ulf Bockenholt, Michel Laroche

Date Published

2007

Citations

Mourali, Mehdi, Ulf Bockenholt, and Michel Laroche. 2007. Compromise and attraction effects under prevention and promotion motivations. Journal of Consumer Research. 34: 234-247.

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