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Research Details
Iridium Global Satellite Phone System: Lost in Space?
Abstract
Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999.
Type
Case
Author(s)
Robert Schieffer, Min Chen
Date Published
10/01/2004 (Revised: 07/07/2005 )
Discipline
Marketing
Key Concepts
Forecasting, Market Research, Market Segmentation, Conjoint Analysis
Citations
Schieffer, Robert, and Min Chen. Iridium Global Satellite Phone System: Lost in Space?. Case 5-404-751 (KEL135).
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