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Iridium Global Satellite Phone System: Lost in Space?

Abstract

Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999.

Type

Case

Author(s)

Robert Schieffer, Min Chen

Date Published

Citations

Schieffer, Robert, and Min Chen. Iridium Global Satellite Phone System: Lost in Space?. Case 5-404-751 (KEL135).

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