Logo Logo

Personalized Versus Generalized Benefits of Stereotype Disconfirmation: Tradeoffs in the evaluation of atypical exemplars and their social groups, Journal of Experimental Social Psychology

Abstract

We report two studies investigating the impact of how a stereotype-inconsistent exemplar is categorized. In both studies, participants were presented with a description about a specific target and worked on different categorization tasks. Categorization tasks eliciting an inclusion of the target into the group category resulted in less stereotypic judgments about the group and in more stereotypic judgments about the target compared to categorization tasks eliciting exclusion of the target from the category. The results suggest that under exclusion conditions, a stereotype-inconsistent exemplar can increase stereotypic judgments about the group (Experiment 1). Experiment 2 shows that these categorization effects are attenuated if participants' processing motivation is increased at the encoding stage. The importance of a range of psychological variables that can influence the categorization, and thus the impact, of atypical exemplars is discussed.

Type

Article

Author(s)

Galen Bodenhausen

Date Published

2001

Citations

Bodenhausen, Galen. 2001. Personalized Versus Generalized Benefits of Stereotype Disconfirmation: Tradeoffs in the evaluation of atypical exemplars and their social groups. Journal of Experimental Social Psychology. 37(5): 386-397.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more